Image of the Buried in Work Episode 42 - Barbara Kemmis

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Episode Notes

Most people think cremation is simple—but the truth is far more complicated.

Over 60% of Americans now choose cremation, but what happens after that decision is made? And what don’t families realize until it’s too late?

In this episode of Buried in Work, Barbara Kemmis, Executive Director of the Cremation Association of North America (CANA) pulls back the curtain on cremation trends, family planning mistakes, and the surprising technologies changing the future of funerals—from water cremation to human composting. ​​Whether you’re planning for a loved one or thinking about your own legacy, you’ll learn how to make better, more informed choices.

Key Takeaways

  • Why cremation rates are rising past 60% in the U.S.

  • What families get wrong when they simply say “just cremate me”
  • The emotional and cultural reasons why people choose to keep ashes at home
  • Legal and business barriers to opening a crematorium
  • Misconceptions around cremation processes and what actually remains
  • The unexpected costs, legalities, and planning steps people overlook
  • Strange, fascinating stories from inside the industry

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About Barbara Kemmis

Barbara Kemmis is the Executive Director of the Cremation Association of North America (CANA), where she leads with over 25 years of experience in association leadership and education. Under her guidance, CANA has become a trusted voice in the funeral and cremation industry, providing critical resources to professionals and families alike.

Barbara is known for her passion for data-driven decision-making, transparent communication, and reshaping how the world views cremation. She has been instrumental in educating the public about cremation trends, demystifying new technologies like alkaline hydrolysis (water cremation) and natural organic reduction (human composting), and encouraging thoughtful, proactive end-of-life planning.

With a background as a librarian and a deep commitment to public service, Barbara brings clarity, compassion, and expertise to conversations around deathcare and legacy.

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