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Episode Notes

In a world where death feels like a taboo topic, Sara Williams is breaking down barriers. As president of the Funeral Consumers Alliance, she’s spent years helping families make informed choices about funerals, burials, and everything in between. From understanding your rights to discovering eco-friendly options, Sara’s advice empowers you to plan with confidence—without overspending or feeling overwhelmed. Whether you're facing immediate decisions or planning ahead, this episode is packed with wisdom and practical tips to guide you through.

Key Takeaways

• What funeral homes won’t tell you and how to be a smart shopper.

• Why planning ahead can save you money and stress—but why you shouldn’t prepay.
• Alternatives to traditional funerals, like green burials and home funerals.
• The surprising truth about embalming and why it’s often unnecessary.
• Simple steps to start the conversation with your loved ones about end-of-life plans.

Show Links

Get in touch with Sara Williams:

• Visit FCA’s Website: https://funerals.org/

• Donate to FCA: https://funerals.org/donate/

About Sara Williams

Sara Williams is a dedicated advocate for death education and consumer rights in the funeral industry. With a professional background in international health and breast cancer research, Sara has long been drawn to challenging societal perceptions and creating impactful change. A defining moment in her life came in high school when she was told she was "obsessed with death," a comment that inspired her to confront and reshape negative attitudes toward mortality.

Since 2014, Sara has organized and hosted a local Death Café, fostering open and honest conversations about death and dying. She served on the Board of Directors for the National Home Funeral Alliance from 2014 to 2017 and now leads as President of the Funeral Consumers Alliance board of directors.

Sara is passionate about educating individuals on their rights when purchasing funeral goods and services, empowering them to make informed choices during one of life’s most challenging times. Her work reflects her belief in embracing death as a natural part of life and promoting transparency in end-of-life planning. Memento Mori!

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