Planned giving is a powerful tool that allows donors to leave a lasting impact on the causes they care about, while also providing financial benefits for both the donor and the organization. Whether through bequests, charitable trusts, or other planned giving vehicles, these contributions are often transformative, ensuring that your organization can continue its mission well into the future.
Why Planned Giving Matters
For nonprofits and associations, planned giving is more than just a funding source—it’s a way to build deep, enduring relationships with your supporters. These gifts often represent the most significant philanthropic commitments a donor will make, reflecting their values and the legacy they wish to leave behind. By establishing a planned giving program, your organization can secure long-term financial stability, while offering your supporters a meaningful way to contribute to your mission.
Types of Planned Gifts
Understanding the different types of planned gifts is crucial to effectively managing and promoting your program. Common planned giving options include:
- Bequests: A simple, flexible way for donors to leave a gift to your organization in their will.
- Charitable Remainder Trusts: Provide donors with income during their lifetime, with the remainder going to your organization.
- Charitable Gift Annuities: Allow donors to make a gift and receive fixed payments for life, with the balance supporting your mission.
- Beneficiary Designations: Donors can name your organization as a beneficiary of retirement accounts, life insurance policies, or other financial instruments.
- Gifts of Real Estate or Securities: Donors can transfer ownership of assets like property or stocks, providing immediate or deferred benefits to your organization.
Benefits to Your Organization
A well-established planned giving program offers numerous benefits, including:
- Sustained Financial Support: Planned gifts often represent significant contributions that can fund key initiatives or endowments.
- Enhanced Donor Relationships: Engaging with donors around planned giving deepens their connection to your organization and its mission.
- Mission Continuity: Planned gifts ensure that your organization can continue its important work, regardless of fluctuations in other funding sources.
Get Started Today
Ready to take the next step? Let us help you create a tailored planned giving strategy that aligns with your organization’s mission and goals.
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