Spotlight: Women in End of Life Professions

Barbara Kemmis

Barbara Kemmis is Executive Director of the Cremation Association of North America where she promotes all things cremation through member programs, education and strategic partnerships.

Barbara Kemmis Spotlight
Executive Director, Cremation Association of North America (CANA)

“Find your people and lift each other up. Step forward, build community, and remember: even small actions, grounded in purpose, can make a huge impact.”

A Leader In End-of-Life Care

Barbara Kemmis doesn’t just lead the Cremation Association of North America—she helps shape the future of cremation itself. With more than 25 years of association leadership, Barbara brings deep expertise, sharp strategic insight, and a genuine love for connecting people.

Under her guidance, CANA has become a hub for education, research, and forward-thinking collaboration in the evolving funeral profession. Whether she’s building member programs, presenting national data trends, or partnering with leaders across the industry, Barbara shows up with curiosity, clarity, and a can-do spirit.

Her background in nonprofit management and library science gives her a unique lens: part archivist, part architect of what’s next. A frequent speaker and active board member at the National Museum of Funeral History, Barbara continues to advocate for transparency, innovation, and the growing role of cremation in how we remember and honor life.

Buried in Work Podcast

Episode 42 | Cremation Secrets: What 60% of Americans Are Choosing (and Why It Matters) with Barbara Kemmis

Get To Know Barbara

  • How did you first get into this work?

    After years of working in an association library and a library association, I aspired to lead an association. The CANA executive director position was forwarded to me by a friend, who encouraged me to apply for the novelty of it. During the interview I fell in love with the members and the work.

  • What keeps you doing it?

    I have only been tempted to change jobs when the work gets boring, after a decade and a half, I haven’t had one boring day. There is no other profession that serves everyone in North America and with cremation on the rise, the need for best practices and education is also increasing.

  • Who has mentored, inspired, or encouraged you along the way?

    One of my early mentors taught me that leadership isn’t about having all the answers—it’s about bringing the right people together and trusting the process of collaboration. That shaped my purpose: to unite people to make meaningful change. I’m constantly inspired by Margaret Mead’s quote, ‘Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.’ It reminds me that real impact doesn’t require a massive movement—just shared purpose and the courage to begin.

  • One piece of advice for women entering this profession.

    Find your people and lift each other up. Step forward, build community, and remember: even small actions, grounded in purpose, can make a huge impact.

  • Favorite moment or memory from your work so far.

    One of my favorite moments was watching a room full of professionals—some competitors, some strangers—open up during a candid conversation at one of our conventions. What started as a panel turned into a true exchange of ideas, encouragement, and solutions. In that moment, I saw the power of community: people realizing they weren’t alone, and that together, they could shape the future of our profession.

  • What’s a surprising skill or fun fact about you?

    My hobbies include sewing and playing the cello.

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